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FERMEC
Metropolis 2 worked closely with FERMEC, formerly known as MF (Massey Ferguson) Industrial, for years, delivering public relations' expertise to optimise plant deals, dealer events and joint venture initiatives. In addition, the agency deployed its database and direct marketing skills on behalf of both FERMEC and Case United Kingdom to raise awareness and encourage dialogue between the organisations and their existing and prospective customers in the UK. This case study focuses upon marketing tactics used in support of the launch of a new range of backhoe loaders.
Digging deep to launch new range of construction plant
OWEN WILLIAMS
Metropolis 2 supplied its strategic marketing communications' skills to civil engineering consultancy, Owen Williams. The agency worked closely with the client-side in-house marketing personnel to help develop a dynamic website with numerous portals, devise banner advertising and recruitment campaigns and support its presence at graduate careers' fairs etc.
Owen Williams - on the road to a successful career
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